I create visual assets for print and responsive web for Saint James Music Academy, extending their brand identity into their physical and digital touchpoints. Using these assets, I conceptualized, developed, and redesigned their website, which was integral in keeping the academy in touch with their patrons and community during the pandemic.

Serving over 15,000 customers, I design cross-platform enterprise tools for people analytics and planning. I empower business leaders with straightforward solutions to complex problems. As the lead designer for in-product brand and product-led growth, I define brand touchpoints and design innovative experiences that target new market segments.

Working with clients in Vancouver’s Downtown Eastside, I expanded my skills in design thinking and business strategy, specializing in eCommerce and social impact. I crafted intentional, community-connecting experiences that doubled sales and strengthened brand identities.

Working in a multidisciplinary team on an international scale in the Netherlands, I conducted in-depth field research, crafted strategies, and produced industry standard deliverables, wireframes, and mockups.

Within the production department of SFU's student wide newspaper, I coordinated with a team of editorial writers, photographers, and illustrators to deliver captivating full-page layouts for weekly publications in print and digital.