I'm Elena
⌘ Product Design
✎ Service Design
✧ Brand identity
Adventure-ready traveller, professional pet petter, and ramen enthusiast in-one.
I create intentional experiences that connect people together to influence change.
Being an avid traveller and being invited into new cultures has not only shaped my personal perspective, but also what it means for me to design. I want to continuously push myself to explore ambiguity, to challenge routines, and to seek new experiences.
I love how design can connect people together and influence change. What inspires my work are purposeful designs for people—for different perspectives, cultures, and communities.
Want to join me for a coffee? Let's chat!
Work Experience
2023 - Present
UrbanLogiq • Senior Product Designer
Intermediate Product Designer (2023-2024)
At UrbanLogiq, I design data solutions that empower governments to make informed decisions for safer, more equitable communities. I develop analytic solutions for various government needs, including transportation planning, road safety, and First Nations land transfers. I led the workspace overhaul to enhance data exploration, accessibility, and usability, transforming complex data into actionable insights.
2019 - Present
Saint James Music Academy • Designer
I create visual assets for print and responsive web for Saint James Music Academy, extending their brand identity into their physical and digital touchpoints. Using these assets, I conceptualized, developed, and redesigned their website, which was integral in keeping the academy in touch with their patrons and community during the pandemic.
2020 - 2023
Visier • User Experience Designer II
UX Designer I (2022), UX Design Intern (2020-2021)
Serving over 15,000 customers, I design cross-platform enterprise tools for people analytics and planning. I empower business leaders with straightforward solutions to complex problems. As the lead designer for in-product brand and product-led growth, I define brand touchpoints and design innovative experiences that target new market segments.
2019
Dossier Creative • Brand and UX Designer, Intern
Working with clients in Vancouver’s Downtown Eastside, I expanded my skills in design thinking and business strategy, specializing in eCommerce and social impact. I crafted intentional, community-connecting experiences that doubled sales and strengthened brand identities.
2018
MediaMonks NL • UX Designer, Intern
Working in a multidisciplinary team on an international scale in the Netherlands, I conducted in-depth field research, crafted strategies, and produced industry standard deliverables, wireframes, and mockups.
2016-2017
The Peak • Associate Production Editor
Within the production department of SFU's student wide newspaper, I coordinated with a team of editorial writers, photographers, and illustrators to deliver captivating full-page layouts for weekly publications in print and digital.
Education
Simon Fraser University
BA. Interactive Arts & Technology
Design Concentration
Malmö University
K3 Interaction Design
Fall Exchange Program